A survey of nearly 1,400 ArrivaClick customers in Merseyside has found the service is encouraging more people to use public transport with 40 per cent of customers switching to ArrivaClick from cars and taxis, helping to support a shift to more sustainable travel. In the first year of operation, the number of app downloads in Merseyside has reached 27,000, increasing by 1,000 every week.
Meanwhile an ArrivaClick service which has been in operation in Leicestershire for three months, is showing similar positive results with 5,000 people having downloaded the app so far, growing by 700 each week.
“People want more convenient and flexible ways to travel,” says Asiya Jelani, business development director for demand responsive transport in the UK. “These figures show that DRT has an important role to play in getting more people out of private cars and taxis, and onto public transport. We’re in conversations with a number of partners on where we might introduce ArrivaClick next.”
Earlier this year, Arriva signed a five-year contract to connect New Lubbesthorpe, a significant new housing development in the East Midlands, with Leicester. The service is exceeding passenger growth forecasts with 3,500 journey requests being made each week.
Section 106 funding is being used to pump-prime the model in New Lubbesthorpe. By reducing the need for private transport for residents moving on to the development, Arriva says it is creating a long term sustainable public transport option for residents.
Jelani adds: “We believe the ArrivaClick model has an important role to play in blending publicly and privately funded bus services together. The ArrivaClick model offers greater flexibility than a linear bus service and can cover a wider operating area with competitive operating costs. It can play a key role in connecting harder to reach areas with core public transport networks.”